In popular culture we place great value on youth. Most commonly, society defines beauty by young standards, prefers younger workers, and celebrates accomplishments with 30 Under 30 lists. And in most fashion industries: we market to the young. But is that the best choice?
Catering to the 20’s and 30’s demographics is a crowded space, but it’s the 50+ crowd that has a great deal of resources. Not to mention, they also have a deep desire for support, comfort, and to redefine the standards of beauty. All of which can be accomplished with lingerie and undergarments. Before you forget the 50+ age group, think again. Below are some brands who know the power of communicating with an older audience, along with intimate insight from clientele aged 50 and over themselves.
REVEAL the ins and outs of the ever-changing intimate apparel industry. UNCOVER the desires of the consumer. DISCOVER the innovations in design, trend and production. SHOW OFF the improvements of inclusivity in the industry. TEACH the importance of the perfect fitting bra. ELEVATE key intimate apparel brands and retailers driving the industry. CELEBRATE the beauty of intimate apparel in all forms. WATCH the up and coming brands that provide innovative products. PROVOKE thought on a world that’s changing and evolving. LEAD the industry by providing information relevant for all. And finally SHARE with you our PASSION, for LINGERIE, FASHION, and DESIGN!