REVEALED: Sustainability: The future is now by ASI EFROS

11 June 2020

“How do you feel about not having a planet to live on?”- I asked an aspiring 23 year old lingerie designer at Curve New York in August of 2019. I was pleasantly surprised to hear, “It’s messy, but we’ll manage.” Her courageous answer instilled hope considering Generation Z will be the first generation to suffer from global unsustainable practices.


REVEAL  the ins and outs of the ever-changing intimate apparel industry. UNCOVER  the desires of the consumer. DISCOVER  the innovations in design, trend and production. SHOW OFF  the improvements of inclusivity in the industry. TEACH  the importance of the perfect fitting bra. ELEVATE  key intimate apparel brands and retailers driving the industry. CELEBRATE  the beauty of intimate apparel in all forms. WATCH  the up and coming brands that provide innovative products. PROVOKE  thought on a world that’s changing and evolving. LEAD  the industry by providing information relevant for all. And finally SHARE  with you our  PASSION , for  LINGERIE FASHION , and  DESIGN!

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